An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience. ┬áIn terms of marketing this seems like a no-brainer since anyone can…

Internet Advertising Continues to Grow

Internet advertising in the US has hit new highs reaching $7.88 billion in the 3rd quarter of 2011, a 22% growth from the 3rd quarter of 2010.  Although Internet Advertising has increased significantly and remains the fastest growing segment of advertising it still has a relatively small portion of overall advertising at 15.9%.  The December 2011 report from Zenith Optimedia…

Understanding Pay Per Click PPC Search Engine Marketing

Search Engine Marketing through use of Pay Per Click (PPC) ads is an effective method of placing any website in front of prospective clients without having to optimize or market the website. Companies with new websites, extremely old websites or websites which offer multiple services in multiple locations are best serviced through use of pay…