Google Penguin Changes the Search Engine Ranking Algorithm

April 2012 Google released the new ranking algorithm designed to combat less reputable online marketing practices.  Google Penguin updated and changed the way the Search Engine indexes, ranks and organizes websites and Blogs.  The Penguin algorithm targets specific practices used by some online marketing firms including: Keyword Stuffing – excessive use of keywords without relevancy…

Researching Google PageRank and Link Weight (geeking out tonight)

PageRank is basically a website popularity rating, and a websites PageRank is determined by the inbound links from other websiteson the internet. A PageRank can be as low zero (0) to as high as ten (10). Google’s algorithms determine a website’s PageRank by dividing the PageRank for each of the inbound linking webpage by the…