Social Networking Benefits for SEO, Facebook and Google+

The best way to rank higher on a Search Engine is to build a BETTER website since SEO is not something you do ‘to’ a website it is how the website is built.  Strong valid content, proper META, TITLE and ALT Tags, formatting of pages and links all lead to higher rankings.  There are direct…

The SEO Benefits of Social Networking with Facebook and Google+

The best way to rank higher on a Search Engine is to build a BETTER website since SEO is not something you do ‘to’ a website it is how the website is built.  Strong valid content, proper META, TITLE and ALT Tags, formatting of pages and links all lead to higher rankings.  There are direct…

Sales & Lead Generation Success with Social Marketing, Social Networking

A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook.  Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales. The numbers reverse on the professional oriented LinkedIn with data from the August “State…

Social Networking Reputation Risks and Online Reputation Management

Social networks present enormous branding and marketing opportunities, but they also present significant risks to business reputations.  A company page or business profile on Facebook setup and properly optimized will drive traffic to company websites, products and services.  The Search Engine Optimization (SEO) results of this are incredible although companies often neglect to understand the…

Google+ Releasing Vanity URL’s Finally Catching Up With Facebook & Twitter

Facebook and Twitter have offered vanity URLs for users and business pages for years yet Google+ has lacked this personalized feature.  Google’s social network announced August 13th 2012 that vanity URLs for profiles and pages are coming.  Google+ has already given out a few custom URLs for celebrities like  David Beckham, Britney Spears, and brand pages for Toyota, Honda,…

Pinterest Influences 37% of Men to Purchase & 25% of All Users

Women make up the majority of Pinterest users with estimates varying from 60% to 90% of the user base.  It turns out that men report being more than twice as likely as women to have purchased a product or service after discovering it on the social network according to a recent Compete survey released in…

Social Marketing is about Interactions, Questions, Creating Buzz

Having a Facebook page or Twitter account is not enough to be successful with Social Marketing.  The search engines (Google, Bing, Yahoo) entered into agreements with the top Social Networking websites and classified sites (Craigslist, eBay) to place content from those sites in the search engine results.  This is why when you search for a…