Google Penguin Changes the Search Engine Ranking Algorithm

April 2012 Google released the new ranking algorithm designed to combat less reputable online marketing practices.  Google Penguin updated and changed the way the Search Engine indexes, ranks and organizes websites and Blogs.  The Penguin algorithm targets specific practices used by some online marketing firms including: Keyword Stuffing – excessive use of keywords without relevancy…

Social Marketing is about Interactions, Questions, Creating Buzz

Having a Facebook page or Twitter account is not enough to be successful with Social Marketing.  The search engines (Google, Bing, Yahoo) entered into agreements with the top Social Networking websites and classified sites (Craigslist, eBay) to place content from those sites in the search engine results.  This is why when you search for a…

On Page Search Engine Optimization is Critical to Success

There are two distinct areas of Search Engine Optimization in terms of a website.  The most important aspect is the on site optimization provided with proper construction of a site while the second is off page optimization.  Off page optimization includes creation of links TO the website from other websites, portals, social networking and blogs. …

Google+ Facebook and Search Engine Optimization (SEO)

Since 2010 Facebook has been the #1 referrer on the Internet with more daily users than Google.  Twitter and Myspace have sat on the sideline for the most part as Facebook widened the gap while Google quietly recruited Gmail users to setup Google Profiles.  In 2007 InternetBuilderConsulting.com setup our first Google Profile and began setting…

Mobile Websites Increase Reach & Instantly Informs Onsite Buyers

In a slow consumer market companies must find ways to reach buyers outside of traditional methods.  Real Estate buyers have come to expect instant information 24/7 from the Internet with the natural progression of this being the ‘mobile website’.  Internet Builder Consulting built a content management mobile website for Greater Missouri Builders, a leading St…

Google Keyword & Search Engine Optimization Tools

When trying to optimize a website for higher Search Engine Rankings or working with a Pay Per Click campaign there are several invaluable tools every business needs.  The Google Search Based Keyword Tool is an online application developed by Google providing worldwide or regional reporting on specific search terms, week-to-week numeric values of search volumes,…

Coldwell Banker Kansas City Loses the Online Buyer

Everywhere today there are signs of failure, countless articles on various ideas for motivation, reaching more customers or just staying in business. Along the same lines it is important to note where companies, marketers and salespeople have gone wrong even with the best intentions. Starting this online illustration off is a group of Coldwell Banker…

Researching Google PageRank and Link Weight (geeking out tonight)

PageRank is basically a website popularity rating, and a websites PageRank is determined by the inbound links from other websiteson the internet. A PageRank can be as low zero (0) to as high as ten (10). Google’s algorithms determine a website’s PageRank by dividing the PageRank for each of the inbound linking webpage by the…

Website Beauty is Only Screen Deep

As the Internet and technology continues to expand there are literally thousands of ‘website designers’ with a wide range of knowledge, design and development skills. Most of the website designers have graphics design backgrounds, they make things pretty without much understanding of how a website should work, flow or ranks on a Search Engine. Beauty…

Search Engine Optimization Guidelines

When planning and executing an effective Internet Marketing and Search Engine Optimization program it is important to understand that Search Engines often change rankings within their directories. A Search Engine (Google, Yahoo, MSN, etc) is simply a database of pre-approved website listings. This means that your next Google Search only shows the results of the…