Social Marketing Optimization (SMO), Social Networking Optimization & Search Engine Optimization (SEO)

The online marketing world changed when Facebook became the #1 destination on the Internet.  Somehow most of the marketing firms, ad agencies and website designers missed the boat.  Social Marketing is not a new ‘separate’ thing for companies to do, it is one of the main requirements for Search Engine Optimization (SEO) success.  Everyone optimizes…

An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience.  In terms of marketing this seems like a no-brainer since anyone can…

Social Media Optimization (SMO) & Search Engine Optimization (SEO)

All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone.  A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks.  Since October 2009 the search engines (Google, Bing and Yahoo) have been…