Social Media Optimization (SMO) & Search Engine Optimization (SEO)

All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone.  A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks.  Since October 2009 the search engines (Google, Bing and Yahoo) have been…

Friends with Benefits

All knowledgeable website and Search Engine Optimization (SEO) firms include Social Marketing as an intricate part of any website solution.  A website that is not properly Search Engine Optimized is useless and any Search Engine Optimization campaign is incomplete without Social Marketing.  The key aspect of Social Marketing is communicating ‘socially’ to engage, entice and…