Consumers & Online Buyers Are Tapping Into the ‘F-Factor’ of Social Networking

Consumers are increasingly tapping into their online social networks of friends, fans, and followers to discover, discuss and purchase goods and services, according to analysis from Trendwatching.com. The consumer trend analysis firm calls this trend the “F-Factor,” with the “F” standing for friends, fans and followers. Social Sources Become Trusted As a result of social…

Size DOES Matter

Last week a new client came to Builder Consulting asking for help updating the 3 year old website built by another website company. The customer shared they were impressed that every time they contacted Builder Consulting someone was able to instantly assist them and the completed project of transferring the website was done in a…

SEO, SEM, PPC What the Heck?

In the past few months it seems that anyone and everyone has become experts at Search Engine Optimization (SEO) and Search Engine Marketing (SEM). One such website designer shares that they are the SEO Experts because anyone looking for homebuilder websites will find their website design company listed #1. A strange idea since the people…