Social Media Marketing Assists with Customer Satisfaction & Brand Performance

Retailers and businesses can use social media to turn consumers who have had a negative experience with their brand into brand advocates according to a new report from RightNow and Harris Interactive. Data from “The Retail Consumer Report” indicates 68% of US consumers who posted a complaint or negative review of a holiday shopping experience…

Are Text Messages and Social Networking Harming Relationships?

Remember when call waiting was considered ‘hang on, there might be someone else more important on the other line’ in terms of communication?  Consider a few years ago what you did when you wanted to hang out with your best friend or family.  Did you go see them only to spend your time together texting…

Facebook Changes…Again – No ‘Comment Button’ and New Options

Facebook is constantly in flux, if you have seen ‘The Social Network’ it illustrated how the website has teams of people constantly revising, adding or removing options.  Today everyone awoke to the loss of the ‘Comment’ button required to post any comment, note or link to facebook.  The ‘Comment’ button was removed to make facebook simpler…

Microsoft & Bing Search Engine Has the Largest Search Growth

Microsoft Sites, mostly representing the Bing search engine, reported 13% growth in US explicit core search queries between December 2010 and January 2011, according to comScore qSearch data. Microsoft’s explicit core search queries rose from about 1.97 billion to about 2.22 billion. Nearly 17 billion explicit core searches were conducted in January 2011, a 3% increase…

Google Android is the Top New Smartphone Platform Mobile Applications

The Google Android smartphone platform has surpasses the iPhone and all other smartphone platforms such as Windows Mobile, PALM and Symbian in little more than 1 year.  Growth rates are expected to continue with 29% of the application developers planning on development for Android compared to only 8% developing for the iPhone.  RIM Blackberry still…

Use of Social Networking on Mobile Devices Grows Significantly

Social networking is among the fastest growing US mobile categories by total audience, according to a new report from comScore.   Information from “The 2010 Mobile Year in Review” indicates social networking reached 57.9 million US mobile users in December 2010, an increase of 56% from a less than 40 million users in December 2009.  This growth rate compares…