Sales & Lead Generation Success with Social Marketing, Social Networking

A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook.  Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales. The numbers reverse on the professional oriented LinkedIn with data from the August “State…

Sales & Lead Generation Success with Social Marketing, Social Networking

A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook.  Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales. The numbers reverse on the professional oriented LinkedIn with data from the August “State…

Social Networking Reputation Risks and Online Reputation Management Success

Social networks present enormous branding and marketing opportunities, but they also present significant risks to business reputations.  A company page or business profile on Facebook setup and properly optimized will drive traffic to company websites, products and services.  The Search Engine Optimization (SEO) results of this are incredible although companies often neglect to understand the…

Social Networking Reputation Risks and Online Reputation Management

Social networks present enormous branding and marketing opportunities, but they also present significant risks to business reputations.  A company page or business profile on Facebook setup and properly optimized will drive traffic to company websites, products and services.  The Search Engine Optimization (SEO) results of this are incredible although companies often neglect to understand the…

Google+ Releasing Vanity URL’s Finally Catching Up With Facebook & Twitter

Facebook and Twitter have offered vanity URLs for users and business pages for years yet Google+ has lacked this personalized feature.  Google’s social network announced August 13th 2012 that vanity URLs for profiles and pages are coming.  Google+ has already given out a few custom URLs for celebrities like  David Beckham, Britney Spears, and brand pages for Toyota, Honda,…