Need to Rebrand, Adapt or Change? Look no Further than KFC

Kentucky Fried Chicken was founded in 1952 by Colonel (Harland) Sanders though the idea goes back to the 1930’s. During the Great Depression Colonel Sanders began selling fried chicken out of his gas station eventually coining the marketing phrase “finger lickin good’. Over the next 40 years the company became famous worldwide with more than…

Excellent Reading on Business, Customer Service and Marketing

Over the years I saved hundreds of good articles and wrote more than a few myself pertaining to business, taking care of customers, marketing and life. A few of my favorites are linked below for review… Bill Gates article from Microsoft on his success, challenges and business Your attitude can make or break your success…

Size DOES Matter

Last week a new client came to Builder Consulting asking for help updating the 3 year old website built by another website company. The customer shared they were impressed that every time they contacted Builder Consulting someone was able to instantly assist them and the completed project of transferring the website was done in a…

It’s Hard to Go Back on Poor Online Marketing Decisions

In traditional marketing a bad decision about an ad layout lasts only as long as the current issue. When it comes to the Internet a poor decision or uneducated choice can have lasting implications on success of a business. Something placed on the Internet is easily found years later, even if it was deleted or…