Loyalty is Created and Earned by Doing What is Right

With a challenging economy, high unemployment and an unclear future the value of loyalty has never been higher.  Today most companies have lost sight on the things that should be the MOST important such as service, support, solutions, respect, results and loyalty.   When the economy tanked dozens of the builders and real estate customers we work with…

The Art of The Facebook Flirt

When I refer to a ‘Facebook Flirt’ it does not involve trying to pick up a date from a social network.  Many forget the social aspects of social networking which often leads to failure.  People buy from people and they will buy more from people they know and like.  There are easy to spot trends on…

Sales & Lead Generation Success with Social Marketing, Social Networking

A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook.  Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales. The numbers reverse on the professional oriented LinkedIn with data from the August “State…

Social Marketing is about Interactions, Questions, Creating Buzz

Having a Facebook page or Twitter account is not enough to be successful with Social Marketing.  The search engines (Google, Bing, Yahoo) entered into agreements with the top Social Networking websites and classified sites (Craigslist, eBay) to place content from those sites in the search engine results.  This is why when you search for a…

Pinterest Now # 3 Social Network Behind Facebook & Twitter

The Experian “2012 Digital Marketer: Benchmark and Trend Report” shows social networking has 91 percent of  adults using social media regularly.   Social networking usage has changed dramatically with Pinterest taking over with the 3rd highest usage numbers ahead of Google+, LinkedIn and MySpace.  Pinterest traffic increased 50% in just January and February of 2012 with…

Internet Advertising Continues to Grow

Internet advertising in the US has hit new highs reaching $7.88 billion in the 3rd quarter of 2011, a 22% growth from the 3rd quarter of 2010.  Although Internet Advertising has increased significantly and remains the fastest growing segment of advertising it still has a relatively small portion of overall advertising at 15.9%.  The December 2011 report from Zenith Optimedia…

Google+ Social Network Reaches 18 Million Users in the First Month

New statistics from Experian Hitwise shows Google+ is growing fast, thanks to a young demographic and significant traffic from other Google websites and tools.  The internet analytics firm has released its first set of data regarding Google’s new social network. Although the data only extends to July 16, it provides a detailed picture into the…

Google+ Facebook and Search Engine Optimization (SEO)

Since 2010 Facebook has been the #1 referrer on the Internet with more daily users than Google.  Twitter and Myspace have sat on the sideline for the most part as Facebook widened the gap while Google quietly recruited Gmail users to setup Google Profiles.  In 2007 InternetBuilderConsulting.com setup our first Google Profile and began setting…