Traditional media continue to dominate global advertising spending, and most show no signs of falling off for the time being, according to new data released by Nielsen. TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion. Cinema (movie theaters), radio, and outdoor…
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Online Advertising Not Always Transfering Online Surfers to Sales
MIT Study Debunks Online Ad Advantages Online advertising can be much better at targeting certain demographics than its traditional media counterparts. But as more competition enters the space, these advantages do not automatically translate into greater profits, according to a new study from the MIT Sloan School of Management. MIT Sloan Assistant Professor Alessandro Bonatti…