Back to the Basics…Sales & Marketing First

The past week has been spent speaking with marketing directors, sales managers and consultants about their Facebook, Twitter, Myspace, ActiveRain and other online social networking accounts. One sales manager shared and email from marketing firm outlining a several month long marketing campaign done by creating a fake person on Facebook intended on tricking buyers into…

Coldwell Banker Kansas City Loses the Online Buyer

Everywhere today there are signs of failure, countless articles on various ideas for motivation, reaching more customers or just staying in business. Along the same lines it is important to note where companies, marketers and salespeople have gone wrong even with the best intentions. Starting this online illustration off is a group of Coldwell Banker…