Internet & Technology Used More by Higher Income Buyers (Your Target Audience)

Higher-income Americans have higher rates of internet and other technology usage than Americans of lower incomes, according to new data from the Pew Internet & American Life Project. Almost All Higher-income Americans Use The Internet Currently 95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared…

Social Networking is the Most Increased Online Activity in 2010

US online adults were most likely to say they have increased their viewing of friends’ photos and information on social networks out of a wide variety of online activities during the past year, according to results of a new Harris Poll.1/3 of Online Users Have Increased Social Network ViewingAbout one-third (34%) of online US adults…

Social Networking to Reach 38 BILLION by 2015

Combined advertising and promotional spending for Social Networking will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates. Social Networking Promotion Spending to Grow 380%Breaking the combined social network marketing spending stream into advertising and promotional streams, “The Social Networking Explosion:…

Google Launches Hotpot Local Focused Search with Social Integration

Google Places added a new social element called Hotpot that allows you to make recommendations that are then shared with your friends or contacts.  Hotpot is integrated with Google Places, getting business owners to claim their listings to help Google build their efforts in the online Yellow Pages space, while using social networking to build…