Online Advertising Not Always Transfering Online Surfers to Sales

MIT Study Debunks Online Ad Advantages Online advertising can be much better at targeting certain demographics than its traditional media counterparts. But as more competition enters the space, these advantages do not automatically translate into greater profits, according to a new study from the MIT Sloan School of Management. MIT Sloan Assistant Professor Alessandro Bonatti…

Understanding Pay Per Click PPC Search Engine Marketing

Search Engine Marketing through use of Pay Per Click (PPC) ads is an effective method of placing any website in front of prospective clients without having to optimize or market the website. Companies with new websites, extremely old websites or websites which offer multiple services in multiple locations are best serviced through use of pay…

Understanding Search Engine Marketing (SEM)

The expansion of Search Engine Marketing (SEM) companies who charge an ongoing fee to manage Pay Per Click (PPC) marketing designed to bring traffic to a website has led to more confusion for customers. Recently a prospective customer in Florida was told by a Search Engine Marketing salesperson from another company that their 5 year…