Sales & Lead Generation Success with Social Marketing, Social Networking

A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook.  Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales. The numbers reverse on the professional oriented LinkedIn with data from the August “State…

Pinterest Now # 3 Social Network Behind Facebook & Twitter

The Experian “2012 Digital Marketer: Benchmark and Trend Report” shows social networking has 91 percent of  adults using social media regularly.   Social networking usage has changed dramatically with Pinterest taking over with the 3rd highest usage numbers ahead of Google+, LinkedIn and MySpace.  Pinterest traffic increased 50% in just January and February of 2012 with…

Social Networking Top Users Age 35-49 followed by 50-64 Year Olds

Also it is common knowledge in the online marketing world that social media reach has long grown beyond the younger demographic. As social networks become more popular and mainstream the audience has become broader and older. Facebook originally started as a college only social network, but now boasts the greatest membership growth rate from 35-49…

Facebook & LinkedIn lead Growth, MySpace Declines

Social networks Facebook and Linkedin (the most popular professional network) has accounted for the largest growth rate this past year. Facebook showed 168% change in active reach with a global audience of 108.3 million. Linkedin also showed tremendous growth with a 137% change in global audience growth. MySpace saw a -3% decline. To build the…

Does Social Networking Bring Business?

Several educational offerings about Social Networking were offered at the 2009 NAHB IBS in Las Vegas this month sharing a wide range of ideas. Many different options were shared with direct examples of builders, real estate professionals and companies marketing via social networking groups. Myspace.com, Ning.com, Facebook.com, Activerain.com, LinkedIn.com and dozens of others portrayed an…

Building Business through Social Networking

Nearly everyone has heard of Myspace, Youtube and the other social networking giants even if they may not yet have an account. Mentioning Myspace to older relatives instantly brings the thought of Dateline ‘To Catch a Preditor‘ yet that is far from the actual truth as to what social networking websites are about. The Web…