Social Media Optimization (SMO) & Search Engine Optimization (SEO)

All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone.  A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks.  Since October 2009 the search engines (Google, Bing and Yahoo) have been…

The Internet’s Top Sources of Referral Traffic are Social Networks

Social Networking is about MORE than just connecting with others online.  As Internet Builder Consulting has said for years (NAHB IBS 2006, 2007 and Bob Schultz Training 2007, 2008 & 2009) an important key to online marketing is link weight and referral traffic.  A recent study we found posted on ReadWriteWeb.com showed the importance of…

Google Keyword & Search Engine Optimization Tools

When trying to optimize a website for higher Search Engine Rankings or working with a Pay Per Click campaign there are several invaluable tools every business needs.  The Google Search Based Keyword Tool is an online application developed by Google providing worldwide or regional reporting on specific search terms, week-to-week numeric values of search volumes,…

It’s Hard to Go Back on Poor Online Marketing Decisions

In traditional marketing a bad decision about an ad layout lasts only as long as the current issue. When it comes to the Internet a poor decision or uneducated choice can have lasting implications on success of a business. Something placed on the Internet is easily found years later, even if it was deleted or…

Researching Google PageRank and Link Weight (geeking out tonight)

PageRank is basically a website popularity rating, and a websites PageRank is determined by the inbound links from other websiteson the internet. A PageRank can be as low zero (0) to as high as ten (10). Google’s algorithms determine a website’s PageRank by dividing the PageRank for each of the inbound linking webpage by the…