An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience. ┬áIn terms of marketing this seems like a no-brainer since anyone can…

Facebook Algorithms Demystified – Why You See What You See

Facebook REQUIRES users to agree with the ‘Terms of Use’ to create an account.  It does not matter what you do, post or say after that since you already agreed to the Terms of Use.  Everything on Facebook is tracked, recorded and used to determine advertisements  direct email marketing to users, what content shows up in…

Internet Advertising Continues to Grow

Internet advertising in the US has hit new highs reaching $7.88 billion in the 3rd quarter of 2011, a 22% growth from the 3rd quarter of 2010.  Although Internet Advertising has increased significantly and remains the fastest growing segment of advertising it still has a relatively small portion of overall advertising at 15.9%.  The December 2011 report from Zenith Optimedia…

Understanding Pay Per Click PPC Search Engine Marketing

Search Engine Marketing through use of Pay Per Click (PPC) ads is an effective method of placing any website in front of prospective clients without having to optimize or market the website. Companies with new websites, extremely old websites or websites which offer multiple services in multiple locations are best serviced through use of pay…

Understanding Search Engine Marketing (SEM)

The expansion of Search Engine Marketing (SEM) companies who charge an ongoing fee to manage Pay Per Click (PPC) marketing designed to bring traffic to a website has led to more confusion for customers. Recently a prospective customer in Florida was told by a Search Engine Marketing salesperson from another company that their 5 year…

Return on Investment (ROI) from Online Marketing

In 1999 Yahoo went public and quickly became the top Search Engine used by millions of Internet Buyers worldwide. Microsoft Network (MSN) and America Online (AOL) were the top competitors with little heard about Google. Move forward to 2008 and Google has become an adjective “Do You Google?” or “Google it” commanding 60% of the…