Facebook Algorithms Demystified – Why You See What You See

Facebook REQUIRES users to agree with the ‘Terms of Use’ to create an account.  It does not matter what you do, post or say after that since you already agreed to the Terms of Use.  Everything on Facebook is tracked, recorded and used to determine advertisements  direct email marketing to users, what content shows up in…

Sales & Lead Generation Success with Social Marketing, Social Networking

A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook.  Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales. The numbers reverse on the professional oriented LinkedIn with data from the August “State…

More Than a Pretty Face: Website Usability & Cosmetic Appeal

When building a website there are specific business and marketing items to consider including: 1. What is the Purpose? –  Is the website to promote an event, specific product or service and is the goal to sell or brand a product, service or business? 2. Who is the Target Audience? – this is important in…

Optimize & Update Websites for iPads & iPhones

Apple decided not to support Adobe FLASH on the iPhone and iPad tablets making thousands of websites and online applications useless.  The Apple iPad (tablet) accounts for 89% of the mobile shopping sales nationwide.  Websites or online applications still using FLASH will be left out of online shopping and lose business.  Data from the ‘RichRelevance…

Marketing Budgets Continue to Shift from Traditional to Online Media

Traditional marketing continues a slow demise as marketers become more savvy with online marketing.   Statistically 38% of marketers expect to decrease their investment in paid traditional media.   Digital marketing is growing, 33% of companies project digital channels to make up 60% or more of their marketing budgets. Word-of-mouth and online video are the leading…

Leaner Greener Marketing

Anyone paying attention to business the past few years recognizes the affect Social Networking and the Internet has had on marketing. Traditional methods of marketing such as the phone book, newspapers, direct mail and magazines are things of the past. Can you recall the last time you reached for a phone book to look up…

It’s Hard to Go Back on Poor Online Marketing Decisions

In traditional marketing a bad decision about an ad layout lasts only as long as the current issue. When it comes to the Internet a poor decision or uneducated choice can have lasting implications on success of a business. Something placed on the Internet is easily found years later, even if it was deleted or…

Understanding Pay Per Click PPC Search Engine Marketing

Search Engine Marketing through use of Pay Per Click (PPC) ads is an effective method of placing any website in front of prospective clients without having to optimize or market the website. Companies with new websites, extremely old websites or websites which offer multiple services in multiple locations are best serviced through use of pay…

Online Classifieds Usage Double Since 2005

According to the latest Pew Internet Research study nearly 50% of all Internet users are using online classifieds. Forty-nine percent of online adults surveyed said they have visited sites like Craigslist, Kijiji and Oodle, up from only 22% in 2005. The study says that 9% of Internet users visit these sites on any given day,…