Businesses Are Starting to See the Importance of Social Marketing

U.S. businesses assign moderate importance to social networking as a technology tool, according to a recent study from Gartner. Email Trumps SocNets in Current Importance Asked to rate various technology tools on a scale of 1 to 7 (7 meaning extremely important and 1 not important at all), the average respondent rated social networking tools…

Young Adults Spend More Time on Internet than All other Media

American young adults spend more time online than consuming other forms of media, according to [pdf] a new study from Edison Research. Web Time Doubles Radio Time“Radio’s Future II: The 2010 American Youth Study” indicates that during an average day, Americans age 12-24 spend two hours and 52 minutes on the internet, making the web…