Facebook Algorithms Demystified – Why You See What You See

Facebook REQUIRES users to agree with the ‘Terms of Use’ to create an account.  It does not matter what you do, post or say after that since you already agreed to the Terms of Use.  Everything on Facebook is tracked, recorded and used to determine advertisements  direct email marketing to users, what content shows up in…

Social Networking Reputation Risks and Online Reputation Management Success

Social networks present enormous branding and marketing opportunities, but they also present significant risks to business reputations.  A company page or business profile on Facebook setup and properly optimized will drive traffic to company websites, products and services.  The Search Engine Optimization (SEO) results of this are incredible although companies often neglect to understand the…

Marketing Budgets Continue to Shift from Traditional to Online Media

Traditional marketing continues a slow demise as marketers become more savvy with online marketing.   Statistically 38% of marketers expect to decrease their investment in paid traditional media.   Digital marketing is growing, 33% of companies project digital channels to make up 60% or more of their marketing budgets. Word-of-mouth and online video are the leading…

Facebook Profiles Changing to Timeline

Facebook announced January 24th that Facebook profiles are being replaced with Facebook Timeline. Facebook Timeline was introduced last September at the annual f8 conference in San Francisco. In December, Facebook began giving users the opportunity to switch over and ‘try out’ the new Timeline system. Facebook Timeline offers several new features and a visual layout…