Robert Dotcom Jackson Best Class of the International Show

Robert Dotcom Jackson and Steve Bertasso instructed ‘Website Optimization, SEO & Social Marketing with Green Marketing’ at the NAHB International Show with a rating of “The BEST Sales and Marketing Class’ of the entire show!  Contact the Internet Experts at Internet Builder Consulting for a no-cost professional online consultation to see how you can reach…

An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience.  In terms of marketing this seems like a no-brainer since anyone can…

Facebook Algorithms Demystified – Why You See What You See

Facebook REQUIRES users to agree with the ‘Terms of Use’ to create an account.  It does not matter what you do, post or say after that since you already agreed to the Terms of Use.  Everything on Facebook is tracked, recorded and used to determine advertisements  direct email marketing to users, what content shows up in…

The Art of The Facebook Flirt

When I refer to a ‘Facebook Flirt’ it does not involve trying to pick up a date from a social network.  Many forget the social aspects of social networking which often leads to failure.  People buy from people and they will buy more from people they know and like.  There are easy to spot trends on…

Facebook Posts Reach 50% of the Total Audience in 30 Minutes

One of the key factors for success with Online Marketing and Social Media Marketing is timing.  Companies who post when people are offline or asleep are marketing to an empty audience.  A Facebook marketing post will get half of its reach in the 30 minutes after it is published, according to research by Socialbakers. The study…

Social Media Optimization (SMO) & Search Engine Optimization (SEO)

All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone.  A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks.  Since October 2009 the search engines (Google, Bing and Yahoo) have been…

The Best Time to Post on Facebook is Friday Morning with an Image

A recent study found that Facebook posts with images posted on a Friday morning offer marketers maximum effectiveness, according to a new white paper from social media management company Vitrue. Image Attachments More Effective than Video, Text Comparing posts with image attachments to those with video and text attachments, “The Anatomy of a Facebook Post”…