Pinterest Influences 37% of Men to Purchase & 25% of All Users

Women make up the majority of Pinterest users with estimates varying from 60% to 90% of the user base.  It turns out that men report being more than twice as likely as women to have purchased a product or service after discovering it on the social network according to a recent Compete survey released in…

Social Media Optimization (SMO) & Search Engine Optimization (SEO)

All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone.  A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks.  Since October 2009 the search engines (Google, Bing and Yahoo) have been…