Traditional media continue to dominate global advertising spending, and most show no signs of falling off for the time being, according to new data released by Nielsen. TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion. Cinema (movie theaters), radio, and outdoor…
Category: marketing
Large or Small, Personal or Business, You Know Your a Success When…
Throughout history the people who made the most difference, changed the world, brought about innovation, social expansion and created everything we take for granted today were loved and hated. Consider Microsoft, undeniably the most influential company in history in terms of computers and software used by hundreds of millions of people worldwide. Chances are you…
