An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience. ┬áIn terms of marketing this seems like a no-brainer since anyone can…

Facebook Posts Reach 50% of the Total Audience in 30 Minutes

One of the key factors for success with Online Marketing and Social Media Marketing is timing.  Companies who post when people are offline or asleep are marketing to an empty audience.  A Facebook marketing post will get half of its reach in the 30 minutes after it is published, according to research by Socialbakers. The study…

Friends with Benefits

All knowledgeable website and Search Engine Optimization (SEO) firms include Social Marketing as an intricate part of any website solution.  A website that is not properly Search Engine Optimized is useless and any Search Engine Optimization campaign is incomplete without Social Marketing.  The key aspect of Social Marketing is communicating ‘socially’ to engage, entice and…

Marketers Are Watching Social Networks & Reading Your Posts!

Tech Savvy marketers are using Social Networking for targeted advertising.  With Facebook you can target ads for Facebook users based on job, income, location, hobbies and a wide range of other criteria for the Pay Per Click ad campaigns.  Another unique ‘feature’ we found some marketing companies use is a ‘sniffer’ that automatically browses facebook…

Website Beauty is Only Screen Deep

As the Internet and technology continues to expand there are literally thousands of ‘website designers’ with a wide range of knowledge, design and development skills. Most of the website designers have graphics design backgrounds, they make things pretty without much understanding of how a website should work, flow or ranks on a Search Engine. Beauty…

SEO, SEM, PPC What the Heck?

In the past few months it seems that anyone and everyone has become experts at Search Engine Optimization (SEO) and Search Engine Marketing (SEM). One such website designer shares that they are the SEO Experts because anyone looking for homebuilder websites will find their website design company listed #1. A strange idea since the people…

Understanding Search Engine Marketing (SEM)

The expansion of Search Engine Marketing (SEM) companies who charge an ongoing fee to manage Pay Per Click (PPC) marketing designed to bring traffic to a website has led to more confusion for customers. Recently a prospective customer in Florida was told by a Search Engine Marketing salesperson from another company that their 5 year…