An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience. ┬áIn terms of marketing this seems like a no-brainer since anyone can…

Facebook Algorithms Demystified – Why You See What You See

Facebook REQUIRES users to agree with the ‘Terms of Use’ to create an account.  It does not matter what you do, post or say after that since you already agreed to the Terms of Use.  Everything on Facebook is tracked, recorded and used to determine advertisements  direct email marketing to users, what content shows up in…

Marketers Are Watching Social Networks & Reading Your Posts!

Tech Savvy marketers are using Social Networking for targeted advertising.  With Facebook you can target ads for Facebook users based on job, income, location, hobbies and a wide range of other criteria for the Pay Per Click ad campaigns.  Another unique ‘feature’ we found some marketing companies use is a ‘sniffer’ that automatically browses facebook…

Google Keyword & Search Engine Optimization Tools

When trying to optimize a website for higher Search Engine Rankings or working with a Pay Per Click campaign there are several invaluable tools every business needs.  The Google Search Based Keyword Tool is an online application developed by Google providing worldwide or regional reporting on specific search terms, week-to-week numeric values of search volumes,…

Online Advertising Not Always Transfering Online Surfers to Sales

MIT Study Debunks Online Ad Advantages Online advertising can be much better at targeting certain demographics than its traditional media counterparts. But as more competition enters the space, these advantages do not automatically translate into greater profits, according to a new study from the MIT Sloan School of Management. MIT Sloan Assistant Professor Alessandro Bonatti…

Understanding Pay Per Click PPC Search Engine Marketing

Search Engine Marketing through use of Pay Per Click (PPC) ads is an effective method of placing any website in front of prospective clients without having to optimize or market the website. Companies with new websites, extremely old websites or websites which offer multiple services in multiple locations are best serviced through use of pay…

SEO, SEM, PPC What the Heck?

In the past few months it seems that anyone and everyone has become experts at Search Engine Optimization (SEO) and Search Engine Marketing (SEM). One such website designer shares that they are the SEO Experts because anyone looking for homebuilder websites will find their website design company listed #1. A strange idea since the people…

Understanding Search Engine Marketing (SEM)

The expansion of Search Engine Marketing (SEM) companies who charge an ongoing fee to manage Pay Per Click (PPC) marketing designed to bring traffic to a website has led to more confusion for customers. Recently a prospective customer in Florida was told by a Search Engine Marketing salesperson from another company that their 5 year…

Return on Investment (ROI) from Online Marketing

In 1999 Yahoo went public and quickly became the top Search Engine used by millions of Internet Buyers worldwide. Microsoft Network (MSN) and America Online (AOL) were the top competitors with little heard about Google. Move forward to 2008 and Google has become an adjective “Do You Google?” or “Google it” commanding 60% of the…