April 2012 Google released the new ranking algorithm designed to combat less reputable online marketing practices. Google Penguin updated and changed the way the Search Engine indexes, ranks and organizes websites and Blogs. The Penguin algorithm targets specific practices used by some online marketing firms including: Keyword Stuffing – excessive use of keywords without relevancy…
Month: September 2012
Social Networking, Social Media Marketing & Search Engine Optimization (SEO) Misconceptions & Myths
The largest misconceptions for Social Marketing and SEO are widely accepted, incorrectly, in terms of how marketers and the end users see social networking. 1. More Likes Means More Business – a ‘Like’ or the number of likes on a business page has nothing to do with sales nor are all ‘likes’ created equal. It…
Instagram – The Latest Social Network is More Than Just a Photo Application
When Facebook purchased Instagram for 1 Billion Dollars many outside the online marketing industry wondered how in the world could a ‘photo sharing’ application be worth that much. The answer is that Instagram is one of the fastest growing Social Networks which would have been a potential ‘competitor’ for Facebook thus it was worth buying…
