Internet advertising in the US has hit new highs reaching $7.88 billion in the 3rd quarter of 2011, a 22% growth from the 3rd quarter of 2010. Although Internet Advertising has increased significantly and remains the fastest growing segment of advertising it still has a relatively small portion of overall advertising at 15.9%. The December 2011 report from Zenith Optimedia shows Internet Advertising will increase its share of the global ad market from 15.9% in 2011 to 21.2% in 2014.
The leading Internet Advertising categories are: search (49%); display related (37%) – including banner ads (23%), digital video (6%), rich media (5%), and sponsorship (3%); classifieds (8%); referrals/lead generation (5%); and email (1%).
Top Internet Advertising Category Leaders
Google is the dominant leader in the search market with 83% of US total Internet Advertising spending and 82% of US pay per click share. Google has 65.5% of overall US search volumes, according to a July 2011 report from Marin Software. Data from eMarketer illustrates that Google’s search revenues reached $8.83 billion in the US in 2010, representing a 71.4% share of the $12.37 billion market. Yahoo 10.4%, Microsoft 10.2%, and AOL 2.3% followed, meaning that the top 4 web properties controlled 94.3% of all search advertising revenue in 2010. This year, eMarketer projects search revenue to grow almost 10% and hit $13.59 billion.
Facebook will bypass Yahoo in US display revenues in 2011 to become the largest seller of display ads, with Google remaining in the #3 spot, according to June 2011 analysis from eMarketer, which estimates Facebook’s share of US online display ad revenues to grow to 17.7%, up from 12.2% in 2010. Together, the top 5 ad-selling companies are projected to control almost half of the $12.33 billion display ad market this year, up from 45.1% in 2010 and 38.3% in 2009.
Yahoo had the highest display revenue of all search engine companies in 2009 and 2010, has a small decline in 2011 along with AOL which remained the fifth place. Facebook and Google have both more than doubled their market share since 2009.
Internet Advertising continues to be the #1 source for reaching more customers, expanding or maintaining brands and ‘networking’ with others. If your company needs expert Social Network Marketing, Search Engine Optimization (SEO) or websites contact the Internet Builder Consulting team at 816-842-7774.