Loyalty is Created and Earned by Doing What is Right

With a challenging economy, high unemployment and an unclear future the value of loyalty has never been higher.  Today most companies have lost sight on the things that should be the MOST important such as service, support, solutions, respect, results and loyalty.   When the economy tanked dozens of the builders and real estate customers we work with…

Facebook Algorithms Demystified – Why You See What You See

Facebook REQUIRES users to agree with the ‘Terms of Use’ to create an account.  It does not matter what you do, post or say after that since you already agreed to the Terms of Use.  Everything on Facebook is tracked, recorded and used to determine advertisements  direct email marketing to users, what content shows up in…

The Art of The Facebook Flirt

When I refer to a ‘Facebook Flirt’ it does not involve trying to pick up a date from a social network.  Many forget the social aspects of social networking which often leads to failure.  People buy from people and they will buy more from people they know and like.  There are easy to spot trends on…

Facebook Posts Reach 50% of the Total Audience in 30 Minutes

One of the key factors for success with Online Marketing and Social Media Marketing is timing.  Companies who post when people are offline or asleep are marketing to an empty audience.  A Facebook marketing post will get half of its reach in the 30 minutes after it is published, according to research by Socialbakers. The study…

Great Friends are Valued More than Great Jobs

Problems with the economy and questions on financial future are everywhere but most Americans have not forgotten about the value of a good friend. According to Ipsos survey results about two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career. Younger Americans (18-35) are 12% less likely…

Google Penguin Changes the Search Engine Ranking Algorithm

April 2012 Google released the new ranking algorithm designed to combat less reputable online marketing practices.  Google Penguin updated and changed the way the Search Engine indexes, ranks and organizes websites and Blogs.  The Penguin algorithm targets specific practices used by some online marketing firms including: Keyword Stuffing – excessive use of keywords without relevancy…