When I refer to a ‘Facebook Flirt’ it does not involve trying to pick up a date from a social network. Many forget the social aspects of social networking which often leads to failure. People buy from people and they will buy more from people they know and like. There are easy to spot trends on social networks that anyone with any social skills can spot and track. Consider a new ‘Facebook Friend’ who may be a friend of a friend or associate who suddenly starts ‘Liking’ and ‘Commenting’ on everything you post.
This may simply be that they never knew you existed before today but in most cases this type of interaction shows an increased interest of some kind. The art of flirting is more than trying to pickup someone, it is the method to engage and interact with someone that entices them to react and respond. When our firm began marketing on Social Networks we tested several different methods with several of our staff.
One of the interesting things we discovered is that social networking interaction is nearly identical to the social interactions we may encounter out at a bar or dinner with friends. The more attractive staff instantly had more ‘friends’ online who interacted more with them. There is a line to walk in terms of ‘flirting’ and interacting which we quickly found when new ‘Facebook Friends’ began asking our social marketing staff out on dates!
The art comes into play in being able to post interesting things that people actually want to read while integrating the company, brand or product. The flirting aspect comes into play through the interaction, commenting on updates and posts made by others and keeping everyone interested in what YOU have to share. If you provide the marketing for another company then you must know their product, service or brand as good or better than people who work for that company. This requires constant research, insight, interaction and discipline to constantly keep things flowing without distraction.
Social Marketing Success depends upon mastering the Art of the Facebook Flirt by creating memorable interactions, unique messages and compelling posts that buyers connect with. The methods used and formatting of the company pages, individual posts and updates all contribute to the success or failure of the social media marketing campaign. Be cognizant of not crossing the line since you never know how others may interpret what you share online. When someone shows interest keep it online and professional, there is no room for mistakes that can harm your reputation and business.
Robert ‘Dot Com’ Jackson
Internet & Technology Expert