One of the key factors for success with Online Marketing and Social Media Marketing is timing. Companies who post when people are offline or asleep are marketing to an empty audience. A Facebook marketing post will get half of its reach in the 30 minutes after it is published, according to research by Socialbakers.
The study found that an average of 1/3 of post reach was obtained in just the first 10 minutes after publication. Socialbakers indicated that after the first 1/2 of reach is obtained in the 30 minutes after the post is made with the remaining reach attained in the following 7 hours.
In the 11-20 minute period after publication, posts reached an estimated additional 13.2% of their total audience, while in the following 10-minute period, they reached just another 4.7% of their total audience. After 90 minutes had passed, the average post was reaching less than 2% of its total audience. The numbers for social networking reach are significantly different than emails as a recent GetResponse study illustrates.
According to a GetResponse study 23.6% of email opens occur within the first hour after delivery. In the first hour, a Facebook post would have already reached 60% of its total audience. The importance of timing messages and posts becomes significant when considering the share of opens and reach occurring immediately after delivery.
Facebook Fan Engagement Hovers Around 6% – Or Less
Adobe recently reported that Facebook fan engagement rates surged in the Third Quarter, they still remain quite low. According to a NapkinLabs study of brand pages with between 200,000 and 1 million fans (reported by Mashable), only 6% of Facebook fans engage with brands’ Facebook pages by liking, sharing, or commenting.
That may even be high. Looking specifically at the automotive sector, Socialbakers found that the most engaging post, by Rolls-Royce, had an engagement rate of 5.74%. The 4th-most engaging post saw just a 5% engagement rate. Smaller brands and companies with a local connection typically see higher interaction rates. The typical post made by individuals have a significantly higher interaction rate since people tend to connect and interact with other people more than products or brands.
This is the reason ‘social marketing’ works best when a company Facebook Page is used in conjunction with staff and individual Facebook Profiles. Contact the social marketing experts at Internet Builder Consulting for professional Social Networking setup, management and marketing today at 816-842-7774.
Robert ‘Dot Com’ Jackson
Internet & Technology Expert
Internet Builder Consulting – Building BETTER Websites, SEO & Social Marketing since 1995