April 2012 Google released the new ranking algorithm designed to combat less reputable online marketing practices. Google Penguin updated and changed the way the Search Engine indexes, ranks and organizes websites and Blogs. The Penguin algorithm targets specific practices used by some online marketing firms including:
- Keyword Stuffing – excessive use of keywords without relevancy
- Fake Articles or News – publishing hundreds of fake articles or news/press releases on newsgroups and sites designed to improve traffic or links to a website
- Gateway Pages – Webpages with duplicate content, single page ‘gateway pages’
- Link Weight Manipulation – buying links TO a website from link farms, creating too many backlinks in a short period of time, etc.
None of these are new battles for Google, the latest release is simply a more refined system of combating the top known frauds. This is GOOD for the majority of companies who use ‘white hat SEO’ building websites BETTER with appropriate content, valid links and well designed marketing sites. A properly built and optimized website will actually rank HIGHER since the websites with inflated values due to over marketing will be excluded from search results.
Google states that 3% of the websites and Blogs within the current search directory will be affected by the Penguin release. It is more important than ever to have the right team of experts designing, building, optimizing it and marketing websites properly – no more games or ‘tricks’ will work!
Robert ‘Dot Com’ Jackson
Internet & Technology Expert
Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing
816-842-7774 – Corporate Office