The Experian “2012 Digital Marketer: Benchmark and Trend Report” shows social networking has 91 percent of adults using social media regularly. Social networking usage has changed dramatically with Pinterest taking over with the 3rd highest usage numbers ahead of Google+, LinkedIn and MySpace. Pinterest traffic increased 50% in just January and February of 2012 with an average of 89 minutes per month spent on the website.
Facebook still dominates social networking with an average of 405 minutes spent on the website but Twitter is likely to be overtaken by Pinterest as the # 2 social network. Pinterest has become a huge place for marketing by large and small companies worldwide due to the simple, visual appeal and ease of use. We started setting up Pinterest accounts for our company and clients in 2011 and advocate creation of accounts for all businesses, products or services.
Robert ‘Dot Com’ Jackson
Internet Builder Consulting
Building BETTER Websites, SEO and Social Marketing Solutions since 1995