Marketing Budgets Continue to Shift from Traditional to Online Media

Traditional marketing continues a slow demise as marketers become more savvy with online marketing.   Statistically 38% of marketers expect to decrease their investment in paid traditional media.
 
Digital marketing is growing, 33% of companies project digital channels to make up 60% or more of their marketing budgets.

  • Word-of-mouth and online video are the leading areas respondents where anticipate focusing their earned media digital marketing efforts in the coming 1-2 years.
  • Branded social channels tops the list of anticipated owned media digital marketing efforts in the coming 1-2 years.
  • In terms of paid media priorities, interest in web display, mobile banners, and in-game ads has declined, while brands plan to focus on paid search, video ads, branded content, and sponsorships.

 WHO is handling the marketing now?  Traditional marketing companies are trying to reinvent themselves out of extinction and learn as fast as they can though it really is hard to ‘teach an old dog new tricks’.  Digital online marketing companies such as www.InternetBuilderConsulting.com have specialized in online marketing for nearly two decades.

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