Nielsen Company data from Q4 2010 shows women send and receive an average of 30% more text messages (717 for women, 552 for men) and 12% more calls made (181 calls for women and 161 calls for men). No surprise the ‘teenage’ group of 13-17 year olds lead the way in texts with an average monthly volume of 3,276 messages sent or received in a single month.
Teens use of text messaging is nearly double the next highest age group of 18-24 year old users. Older adults (age 65 and older) send the least with an average of 46 messages per month. In terms of cell phone calls Adults age 18-24 are nearly tied for usage with 24-34 year olds at 202 and 201 calls per month respectively. The trends show teenage usage of technology continues to improve while it may contribute to lower ‘satisfaction’ in terms of personal communication.
This also illustrates the importance of SMS advertising and mobile websites for businesses wanting to reach millions of users via cell phones. Contact Internet Builder Consulting for an expert mobile website consultation, SEO or Social Network Marketing.
Robert ‘Dot Com’ Jackson
Internet & Technology Expert
Internet Builder Consulting – Building BETTER Websites, Mobile Marketing and Technology Solutions since 1995