Overall social networking use by online American adults has grown from 35% in 2008 to 61% in 2010. The increase is even more dramatic among older adults, according to new data from the Pew Research Center with the rate of online social networking nearly quadrupled among Older Boomers (from 9% to 43%) and the GI Generation (from 4% to 16%).
8 Out of 10 Adults Are Online
79% of US adults 18 and older can be classified as “online” in correlation to their much higher social networking rate. Millennials are the most active online with 95% participation.
Online rates drop with each higher age bracket with 86% of Gen X and 81% of Younger Boomers are online. Even 76% of Older Boomers are online, meaning a solid majority of working-age adults are online.
Adults in their retirement years are online at lower levels though more than half (58%) of the Silent Generation are online. This figure sharply dips to 30% of the GI Generation (age 74 and older).
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Robert ‘Dot Com’ Jackson
Internet Builder Consulting – Websites, SEO & Social Marketing Experts since 1995