Several educational offerings about Social Networking were offered at the 2009 NAHB IBS in Las Vegas this month sharing a wide range of ideas. Many different options were shared with direct examples of builders, real estate professionals and companies marketing via social networking groups. Myspace.com, Ning.com, Facebook.com, Activerain.com, LinkedIn.com and dozens of others portrayed an endless list of options to share a message.
The difficult aspect of social networking in marketing is correlating any resulting leads or sales. Any additional opportunity to reach prospective customers or place an ‘online billboard’ is beneficial yet there seems to lack a single direct method of converting social browsers to buyers. Most social networking websites are provided free of charge so a return on investment only includes the time required to collect, publish and update the information on each of the portals.
Marketing is either targeted or not; social networking is the new hot marketing idea (even though it has been around for years) though it has not yet been refined to a targeted marketing tool. Anyone considering the launch of a social networking marketing campaign should first start with a Blog followed by one or two of the thousands of other social marketing portals to practice upon. Blogs have always been well liked by the search engines so they are an excellent proven opportunity.
Robert ‘Dot Com’ Jackson