Nearly everyone has heard of Myspace, Youtube and the other social networking giants even if they may not yet have an account. Mentioning Myspace to older relatives instantly brings the thought of Dateline ‘To Catch a Preditor‘ yet that is far from the actual truth as to what social networking websites are about. The Web 2.0 ideology brings to light the true social medium of the Internet connecting millions of people worldwide sharing ideas, information and products 24 hours a day 7 days a week 365 days a year.
The Internet now contains more than 500,000,000 domain names (website addresses) with hundreds of thousands more registered each week. Somehow companies continue to believe that 1 (one) single lonely website is going to be ranked high enough to reach all prospective buyers in all potential areas. Simply put one website cannot be everything to every search engine and the odds are a single website without any outside help will not be ranked well online. One option to improve the odds is using social networking websites to place the website address, company information and products or services on thousands of places worldwide.
One of the most popular business focused websites is http://www.linkedin.com/ enabling users to join for free, setup a professional profile, experience, website links, contact information and even testimonials. The Linked In website provides an online directory of business contacts, feeds content (your information and website) to search engines and functions as an online resume. Myspace http://www.myspace.com/ is typically known for teen and young adult visitors though more than 1/2 million visitors are over the age of twenty five (25). Builder Consulting setup a Myspace account years ago http://www.Myspace.com/BuilderConsulting and posts new websites launched, updated information, contacts and connects with other industry professionals worldwide.
Facebook http://www.facebook.com/ or Ning http://www.ning.com/ and YouTube http://www.youtube.com/ are other viable online sources for social networking. Whenever video is used on your website use YouTube to host the video, add your keywords and embed the video within your website. This provides double duty by freeing up resources on your website and reaching millions of potential customers using YouTube. This video from Mike Brown of Brown Midwest has been viewed dozens of times on YouTube http://www.youtube.com/watch?v=lauDSiZ_hN0 while also being featured on the home page of the company website http://www.brownmidwest.com/.
KEEP IN MIND that unlike traditional media or marketing what is posted online tends to stay online. Search engines cache information and webpages meaning they download and store the content on their servers to provide the fastest results for search queries online. Consider how many millions upon millions of websites are online then consider how fast the Search Results are shown when using Google or Yahoo. The search is being completed within the directory of pre-searched and ranked websites stored by the search engine. A search engine does not truly search the Internet; it searches the pre-determined list of websites and rankings already stored.
Social Networking Websites tend to be free but the content is still a reflection of your company, services and products. Ensure anything posted online accurately and professionally markets a business; online users will include or exclude your company based upon the ease of use, access to information and overall feel from your website or any third party source.
Robert ‘Dot Com’ Jackson
Building Better Websites & Online Success Since 1995
913-814-8844 Corporate Offices